CenturyLink Field Marketing Associate in SEATTLE, Washington
CenturyLink (NYSE: CTL) at http://www.centurylink.com/ is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world’s best networking company by solving customers’ increased demand for reliable and secure connections. The company also serves as its customers’ trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.
The Field Marketing Associate (FMA) is responsible for driving the regional and national marketing plans, campaigns and programs that improve sales productivity to up-sell new strategic and managed services to existing accounts. These campaigns and programs will increase contact engagement growing the account wider and deeper and help move prospects and customers through the sales cycle. This position will develop strategies to drive high-touch marketing programs that generate quality pipeline and build customer intimacy.
Support and develop marketing plans that increase pipeline and penetration into existing customer accounts within the Global Accounts Management (GAM) Business Unit.
Responsible for program planning through execution
Track program results, measure success, and report metrics via SFDC
Understand field needs to ensure alignment with segment marketing objectives,
Communicate and execute enterprise and industry events to local teams
Maintain program budgets
Partner with product marketing, segment marketing and vertical marketing teams to provide field input on programs
Participate in sales organization projects and initiatives to provide marketing support and resources
Assist with lead generation activities to improve read and conversion rates ultimately to increase overall revenue
Bachelor’s degree required
2+ years relevant experience in marketing, sales, telecom product management, or financial services
Able to translate high-level business needs into a clearly articulated strategy and explicit actions
Exceptional oral and written communications and presentation skills at the executive level and with large audiences
Ability to interpret and produce visualizations of data, primarily via spreadsheets and charts.
Ability to work independently and make key decisions on ROI based on marketing investments
Commitment to meeting deadlines.
Attention to detail.
Ability to work on fast-paced, complex projects.
Self-sufficient with ability to proactively identify and engage appropriate resources needed to achieve program objectives
Excellent interpersonal skills to manage high-stress situations and facilitate progress among stakeholders.
Nice to have:
Experience with managing financial services vertical preferred
Familiarity with Salesforce.com (SFDC), Excel, LinkedIn Sales Navigator, Discover.org a plus
Bachelors or Equivalent
Alternate Location: US-Washington-Seattle
Requisition # : 213734
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.