CenturyLink Senior Lead Marketing Manager in DENVER, Colorado
CenturyLink (NYSE: CTL) at http://www.centurylink.com/ is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world’s best networking company by solving customers’ increased demand for reliable and secure connections. The company also serves as its customers’ trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.
This position will Manage a team of Product Marketers for Networking Solutions. Own the go-to-market strategy, marketing plans, messaging and sales enablement for Networking Solutions. Own and continuously improves a defined messaging within internal and external audiences by establishing clear inputs, outputs, and processes. Uses intermediates to advance research methods to perform segmentation, targeting, positioning, and recommend the marketing mix. Analyzes data, assesses market trends, conducts literature review, prepares reports, and makes essential business decisions that achieve strategic objectivesTranslates business needs into actionable sales and marketing programs. Demonstrates advanced subject matter expertise. Manages stakeholder community up to SVP level through frequent communication, facilitation of business decision making, and ongoing assessment of business health.
Define, prioritize and execute the end-to-end marketing strategy for Networking Solutions
Develop product positioning, value proposition and messaging that differentiates our product to our key target audiences.
Plan the go-to-market launch strategy for new products, new integrations and feature releases, and manage all cross-functional product marketing efforts.
Collaborate with sales, development, partnerships, and success to ensure the feedback from our customers is documented and included in the product roadmap and development plan.
Provide development teams with direction and content messaging within Networking Solutions
Develop written & video product assets and provide subject matter expertise for all marketing campaigns and efforts.
Communicate the value proposition of the products to our sales team and work with the design team to develop the sales materials/tools that support the selling process of our products.
Find ways to creatively surface and automate the promotion of product-related revenue drivers.
Must be willing to travel and attend in-person trade-shows with customers occasionally.
This is a key product marketing role and requires a self-starter with strong experience in organization, communication and execution of marketing needs. You don't wait for others to tell you what to do—you figure things out on your own. You ask questions. You get clarity. You do what's best for the customer.
Experience in planning and actioning multiple, complex marketing programs including budget management
Demonstrated ability as a product or technology advocate, with the ability to collaborate with engineering and marketing teams
Excellent communication and organizational skills
Agile, humble, trustworthy, and a team player
Rapid learner who thrives in a fast-paced, high-growth environment
Passion for marketing simple and intuitive products that solve complex problems
Bachelor's degree in Business Administration and/or Marketing
10+ years professional work experience
Experienced: 8+ years in a product marketing or product management role, or equivalent experience
Recent marketing and project management experience is required
Prior experience working within a large, global organization
Bachelors or Equivalent in Business or Marketing
Alternate Location: US-Colorado-Broomfield; US-Colorado-Denver
Requisition # : 214746
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.