CenturyLink Lead Marketing Manager in DENVER, Colorado
CenturyLink (NYSE: CTL) at http://www.centurylink.com/ is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world’s best networking company by solving customers’ increased demand for reliable and secure connections. The company also serves as its customers’ trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.
The Lead Marketing Manager will be experienced in marketing automation platforms, is goal-oriented, and driven by results. This role will be responsible for executing relevant and brand-specific email, SMS, Push, and Social campaigns from end-to-end. Will partner with internal stake holders to develop data-driven strategies and increase KPIs in our consumer segment. The ideal candidate will also thrive in a fast-paced team environment with a high aptitude to learn.
Primarily responsible for development and execution of email, SMS, Push, and Social communication initiatives from end-to-end.
Drive the company's reach through acquisition, retention, transactional, and Early Life/Onboarding initiatives.
Works closely with cross-functional teams such as Product, Marketing, and Segment Managers to create, execute, and measure integrated email programs to drive the business.
Refine customer segmentation strategies and enhance targeting based on data driven results.
Ability to innovate and drive efficiencies that increases consumer impact
Excellent project management skills. Ability to manage both creative agency and operational needs.
Partner with CRM/database marketing leads to develop list criteria/segmentation requirements for campaigns to reduce operational timeliness and increase efficiency.
Conceptualize and initiate tests to continually improve key metrics across communication programs.
Analyze campaign metrics to drive day-to-day business decisions and determine future initiatives.
Identify and deliver process improvements to increase speed to market.
Partner with eCommerce and CX teams to identify and develop best-in-class customer communication programs.
Work with IT to create business requirements to resolve issues, data flows or other discrepancies.
Strong knowledge of email marketing automation systems (Salesforce Marketing Cloud preferred) – minimum of 5 years of Email/Direct Marketing experience required.
Ability to develop email campaigns in HTML and CSS
Strong analytical skills (Adobe Analytics preferred) -- Comfortable using data to support marketing decisions; ability to glean intelligence and behavioral inferences from data
SMS experience and understanding of best practices
Email A/B testing along with creative/segmentation optimizations
Excellent project management skills, proficient in Microsoft suite (Word, Excel, PowerPoint)
Excellent organizational skills; ability to keep multiple projects moving at once
Experienced in briefing senior leadership on email programs, strategy, and performance
Ability to create high level email marketing automation programs
Mobile optimization experience
Curiosity – about what our competitors are doing, how our customers think, about how our products work – will be a driver of new breakthrough ways of doing things.
Bachelor’s degree or equivalent experience required.
Alternate Location: US-Colorado-Broomfield; US-Colorado-Denver
Requisition # : 217005
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.